I’ve had a lot of days like that. For an author, self-publisher and marketing mentor, that’s especially difficult, because being good at marketing carries an inherent expectation that you’ll always be able to get a strong response.
On days like that, there are a few things I try to do or keep in mind:
1. Nobody gets it right all the time. Even the top-level experts sometimes need to test, experiment, and research to find out what works.
2. Don’t be afraid to make mistakes. The world is usually a lot quicker to forgive and forget than you think it will be.
3. Remind yourself of your past successes. Why is it that those are often harder to remember than the ‘failures’?
4. Don’t get stuck on the idea of things looking a certain way. Give it your best, and accept that sometimes the benefits will come in a way you didn’t expect.
5. Connect with your friends and especially your mentors, and seek encouragement for what you’re already doing, and advice for what you could be doing better.
6. Keep trying. Focus on the things you want to change or create, and let them be your motivation.
Now it’s your turn to offer your wisdom, both to me and to the other readers of this blog. What are some of the things you use to keep yourself positive and encouraged when discouragement starts to set in?
I look forward to reading your comments.